The good thing for netfiks is the prim like people advertise, will pay a huge premium to be alongside that premium content. The problem from the advertiser side has always been, oh, it's not premium enough. They're now going to be incentivising pep podcasts to get on there. A pr smart idea beintre ought, what to by? If they just did it in certain markets, lik water fli, yes, the landia, india would be a great market for them to do that.

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