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3min chapter
Jake Sanders - Stuffing the content turkey
Let's talk branding
Do You Think Content Marketing Is Free?
Digital marketeers have a very narrow view of what cult that marketing is. Most people make content, but they don't promote it. It doesn't matter how great something is, if no one knows about it, its doesis not great. The organic reach that's supposedly supposed to happen with content is just people not strategizing the right way to get marketing out into the market. And i really, really think it's a familiarity fallacy - brands and owners spend so time with their own stuff that they think everyone else thinks about them as much as they think about themselves.
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