The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 816: PLG to Enterprise to SMB: Insights from Calendly's CEO

The Official SaaStr Podcast: SaaS | Founders | Investors

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Balancing Free and Paid User Engagement

This chapter explores a company's strategic expansion and resource allocation across products, highlighting the lifetime value of free users in driving organic growth. It captures the tension between revenue and product teams over the free plan, advocating for a long-term approach to enhancing user engagement without sacrificing value.

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