The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20VC: From a $5,000 College Fund to a $10BN+ Public Company, How to Beat People Who Are Smarter Than You, Why Happier Teams Outperform and How Software Buying Patterns are Changing in 2023 with Henry Schuck, CEO @ ZoomInfo

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

CHAPTER

Shifting Software Buying Dynamics

This chapter examines the changing landscape of software purchasing in the post-pandemic era, detailing the complexities in decision-making and elongated sales cycles. It also provides insights into the effects of layoffs on software use, the adaptability of sales structures, and a positive outlook for recovery by late 2023.

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