Blogs and Platforms and Permission (E)
Akimbo: A Podcast from Seth Godin
Blogs, SEO, and the Search Engine
At the beginning, Google's algorithm was pretty primitive. It wasn't particularly difficult to cheat your way to the front of the line. This is often called SEO, Search Engine Optimization. And it's led to all sorts of weird side effects, people twisting themselves into knots and seeking to serve some sort of mythical wizard inside the box that calls itself Google.
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