Introduction

“Facts Tell. Stories Sell” - Tory Kindlick

You need to find a way to tell a story that your audience can resonate with. Stories are memorable and raw data is not. That’s why it is so important to be able to craft a narrative through the data you are presenting.

So what do good stories contain and how can you incorporate those elements into your data storytelling?

• A good story starts with a hook
• A good story has an arc
• A good story evokes emotion

But how do you incorporate these things into B2B reporting?

In this episode Tory and Allison take you through the steps you can take in your own reporting to tell a compelling story that elicits action.

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