Instagram is a powerful tool to add to your self-promotion strategy, and in this episode you’ll learn exactly how to use Instagram to be your authentic self and find new clients.

Emily Osmond is an Instagram expert. She is the founder of the Modern Marketing Collective program and is skilled at helping small businesses use Instagram to build their following.

In this episode we talk about how to:

use Instagram to gain new clients
use a four-step process for creating great Instagram content
create an authentic brand on Instagram
understand the best types of content that builds your Instagram following
use Instagram to get people to know, like and trust you
build credibility and create value
find the balance between sharing and selling
showcase your values and beliefs to instil trust
feature testimonials and case studies in a respectful way
write your Insta bio that positions you as a person of trust
use your bio to build your email following
use the feed, the reel, and Instag ‘live’ to generate leads

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