Kat Cole (COO at Athletic Greens)
Execs
Building a House of Brands or a Branded House?
Tay: The right framework or lem to be determining how a company should be thinking about that path first would be to exploit all the things that fall under y, like what you're why. What is the time horizon your ating? What is the related capital structure? Like all these things in form why you have to, or will optimately approach something in a way. And then where you are in the journey, like someone who already has three separate brands that is debating, do i bring them together or leave them separate? Is very different from someone who has just launched a single skew. It's like youhave one product, you do that really well for a while, and
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