The Effectiveness of Ad-Free Subscriptions and Misaligned Incentives

I spoke to Matt Cronin, founding partner of House of Kaizen, a consultancy that works with publishers on their subscription and recurring revenue products. Among the topics we covered:

• fixing misaligned incentives in publishing 
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• whether peak subscription exists
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• subscriptions as a force function to be customer centric 
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• what publishers should and shouldn’t learn from the success of The New York Times
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• The struggles of many streaming services 
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• what publishers can learn from subscription companies outside media 
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