10min chapter

Masters of Scale cover image

The healthy, conscious capitalist, w/Whole Foods Market co-founder John Mackey

Masters of Scale

CHAPTER

Roots of Whole Foods

This chapter narrates the founding story of Whole Foods Market, highlighting the co-founder's transformative journey from college student to entrepreneur driven by a passion for healthy food. It covers the brand's early successes, challenges faced, and the significance of market trends in shaping the natural foods industry.

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