Episode 61 - Toby Baker on Customer Experience, and why we should learn the good and bad from B2C
Two PreSales in a Pod
00:00
The B2B Approach
We expect the same kind of experience when we're in our jobs, as we do when we're not. But it's often much, much harder because more people are trying to sell to you. The messages are all mixed up. And I think just before, again, we press record, well, actually, shouldn't we just treat them all as humans? Exactly. We do forget sometimes that our customers are people too, and our prospects are people too.
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