
The Easiest Way To Ensure Your DTC Business Is Unscalable
The Andrew Faris Podcast
00:00
Retention Marketing Isn't the Best Way to Generate Repeat Revenue
Sally Kohn: What you need to do is think about the product itself and the way your customer relates to the product itself. She says if people don't really love your product, this is going to be a lot harder to create serious LTV off of it. Kohn: If you have subpar LTV, put more time into thinking about what do I need to do with the product itself to get that right?
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