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20min chapter
#592 - Richard Shotton - 8 Fascinating Psychological Biases
Modern Wisdom
Harnessing Psychological Biases in Marketing
This chapter explores the role of psychological biases, particularly social proof, in marketing strategies. It highlights how brands effectively convey popularity and influence through creative approaches, using examples like Red Bull's marketing tactics. Additionally, the chapter examines the importance of optimizing digital content, such as YouTube thumbnails and titles, to engage audiences through behavioral science insights.
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