Is There Competition Between Locker and Coir?

A lot of those names are really ad tech, hall of fame companies and individuals. And it's really interesting to see the breadth of how they're solving this problem. Are there any companies that you would even say are competitive with each other or maybe overlapping a little bit? Or does it really feel like everyone's finding a completely different lane at this point? There is some competition. But yeah, I do think Locker has a kind of single sign on pitch that they make to publishers, which you maybe could say is competitive with licorice.