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Clif Bar: Gary Erickson (2018)
How I Built This with Guy Raz
Antrebanors Are Like Single Mindedly Focused on the Goal
Ike's dad, cliff, passedaway. He would go to wisconsin on vacations and bring cliff bars into bike shops. Ike: "It got really cool at im for one that im he was able to experience both that bar named after himand the growth of the company"
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