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4min chapter
Richard Banfield: ‘A product is a non human salesperson’
Make It Happen Mondays - B2B Sales Talk with John Barrows
Getting a Product Into the Market
I think a lot of younger companies still live in that, in that space where they've seen only good years. I'm not a maker economic expents. I i don't wan't even predict that. But what i see happening at the product level, or the product company level, is that they are currently enjoying a lot of success just showing up with ta product. In other spaces, we're starting to see a little oting, and that's when you're gong tostart to seek consolidation. We gaina start to see a lot more investment in understanding what the customer actually wants, versus how they just deliver ite. That whole 50 something plus group of contractors was
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