#154 - Hall of Fame: Joe Caprio
30 Minutes to President's Club | No-Nonsense Sales
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Don't Be Ajerk About It
The new hotness in B2B SAS marketing is ungated content. So if you can get somebody to really admit that their current state is broken, stop selling,. Stop doing discovery, don't be a jerk about it and go into rescue mode. The way that my process goes is I have an initial conversation with the customer and sometimes it's five minutes. And then I'd ask them some things they've done about it in the past.
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