8min chapter

SPEAK LIKE A CEO cover image

241: How to Communicate When the Stakes Are Sky-high. Bjoern von Siemens

SPEAK LIKE A CEO

CHAPTER

Navigating Communication Challenges in Precision Surgery

This chapter explores the complexities of communicating about precision surgery to a broader audience, emphasizing the need to raise awareness and investment in surgical tools. It delves into engaging with political platforms and media to highlight success stories and challenges, while stressing the significance of safety, quality, and innovation in the field.

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