The Single Best Action - Understanding the Target Customer Profile

M, i'm thinking about his jason, i should say, jason, as you listened to this. The single best action is the idea of segmenting and really having a good understanding of who you're selling too. I think it's always that the challenge for people, they're new to called the consulting business, is to really identify the sweet spot for their services. And i've seen that change frner sai. It's only after a series of a discovery calls in questions, that they identify that actually the target is, target profiles, different than they thought.