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139: What Great Prospecting Outreach Looks Like With Doug Landis
Make It Happen Mondays - B2B Sales Talk with John Barrows
Is There a Nuance There That Makes Different?
It's always more powerful if you say, listen, ex company went through the exact same thing. So it's way easier at the end of the day to take yourself out of the conversation and use the voice of your customers. Always a thousand times better and easier. Be careful about it though, because it's often overused and it's not used in the right way.
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