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104. Addiction by Design by Natasha Dow Schüll

Education Bookcast

CHAPTER

Game Developers and the Gambling Industry

There's a question as to whether players actually want entertainment what are they actually getting out of this or is it something other than entertainment. The gambling industry is occasional failure to grasp its best customers desire for rhythmic absorption comes to the fore when those customers reject its innovations. We spent a lot of time designing bonus features with animations that come up when you win a prize Marcus Prater told me in 2000 but some people don't want to sit through that they just want to keep playing. There's an initial excitement to secondary bonus games but then people get annoyed they experience it as 10 to 20 minutes long. Our best customers are not interested in entertainment they want to be totally absorbed they want to get

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