Choiceology with Katy Milkman cover image

Silver Linings: With Guests Annie Duke, Kassia St. Clair & Adam Grant

Choiceology with Katy Milkman

00:00

William Perkins' Purple Dye

William Perkins' attempts at synthesizing quinine had failed, much to the disappointment of Professor Hoffman. But where others may have seen failure, William saw an opportunity and he may have been uniquely positioned to do so. Empress Eugenie was very fond of wearing purple because she believed that it brought out the color of her eyes.

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