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Harnessing the Power of Open Banking with Deutsche Bank’s Joris Hensen

FYI - For Your Innovation

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Building an Ad Network on Open Banking Data

The chapter explores the potential for creating an ad network using consumer transaction data obtained through open banking. It discusses the differences between the US and EU regarding data privacy and highlights the importance of trust and transparent consent. The speakers advocate for solutions that benefit customers and emphasize the need for targeted advertising and consumer consent in sharing transaction data.

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