The Potential of Generative AI in Search

Sundar Pichai: I've been working in search for many years and what inspires me so much is how it continues to be an unsolved problem. And that's why I'm just so excited by the potential of bringing generative AI into search. Do you think people are actually going to start using search like this? This is like a fundamental question because really when you ask this question, which you're really doing is you're outsourcing the opinion portion of search. How in the hell does Google make any money from this?