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Ulta buys Space NK and Cassey Ho talks fighting dupes

The Modern Retail Podcast

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The Legal Battle of Beauty Dupes

This chapter explores the contentious issue of beauty dupes and the associated legal disputes in the cosmetic industry. It examines the strategic motivations behind lawsuits aimed at protecting intellectual property rights while highlighting notable cases that illustrate the ongoing conflict between original products and their cheaper imitators. The discussion also considers the complexities of proving consumer confusion and the challenges brands face in navigating trademark protections.

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