Digital Native Companies Are a Bit Better at Prioritization

Digital native businesses tend to be a bit better at this stuff, because they're very product-focused people. They have a cheap product officer that's in charge of defining products and then building a business around delivery of that product. It's not about data products; it's parts of a website or journeys in Spotify. But I think those organizations that are in their DNA are a little bit more digital and data nativeThink that way first. Their prioritization is a little bit better than how most other organizations are set up.