The Gray Area with Sean Illing cover image

Ben Thompson on how to make it in media in 2016

The Gray Area with Sean Illing

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Is There a Way to Scale Your Podcast Advertising?

Marke: I agree with everything you said about how good the ad units are, which is why everybody should advertise on my podcasts and, to a lesser extent, on your podgast. But it is interesting to me when i look at the podgass advertising, marke, cause thes reasonably big now and tend they're a lot of em but still so much like ten advertisers. It's not really obvious how to scale. You have to cross the chasm with advertisers just as much as you do with customers or anybody else.

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