Performance Marketing in the Influencer World -- Shane Austrie // Silicon Valley Consulting
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Influencer Marketing
In influencer market, I've been doing it ever since 2015. But as it became more popularized after 2018, basically, we have seen it be integrated a lot more into enterprise companies instead of just guerrilla marketing by smaller companies. You'll see enterprise companies actually put this into their one year plan. However, they put it underneath the brand awareness budget. And that's the issue because creators influence the marketing. It's more powerful than we realize.
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