Can a Subset Be Too Small?

Every business is vague and when we bring up the concepts, we don't always understand why the client's eyes glaze over. However, when you chop that idea down to itty bitty pieces, you immediately see their eyes lighting up. What the subset does is it makes everything doable, tangible and that's the core of it. Your subset might be a free service, it might be a paid one, it'll depend on your strategy.