Understanding The Psychology Of Why People Buy, With Melina Palmer
The Marketing Millennials
00:00
What Is Behavioral Economics?
Traditional economics assumes logical people making rational choices in everything that they do. But your subconscious is driving 99% of what your brain is doing at any given time, both for you and for your customers. And the conscious and subconscious don't really speak the same language. So when you can work with the elephant of people that are buying it just makes it much, much easier to make sure you're speaking to the right people.
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