What Is Behavioral Economics?

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Traditional economics assumes logical people making rational choices in everything that they do. But your subconscious is driving 99% of what your brain is doing at any given time, both for you and for your customers. And the conscious and subconscious don't really speak the same language. So when you can work with the elephant of people that are buying it just makes it much, much easier to make sure you're speaking to the right people.

Want to improve your marketing successes? Get to know why people buy your products.

In this episode from the archives Melina Palmer opens up her playbook on the psychology of why people buy.

Melina is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. She’s also a podcast host, author and speaker.

Join Daniel and Melina as they get into everything consumer psychology.

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LinkedIn: https://www.linkedin.com/in/melinapalmer/

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com