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14min chapter
Visa
Acquired
Incentivizing Merchants for Device Distribution
This chapter discusses how Visa managed to distribute and install their sub $500 device on merchant countertops by incentivizing merchants with discounts on transaction fees. The discussion also highlights how Visa's business model of cheaper fees for using their device still exists today. The chapter further explores the implementation details of building a telecommunications network among merchants and how Visa utilized CompuServe's unused network capacity to send their digital transactions.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode