Curious Business: Insights for B2B Growth cover image

Unlocking Employee Advocacy for Business Growth with Andrew Seel

Curious Business: Insights for B2B Growth

00:00

Empowering Employee Advocacy

This chapter explores the significance of understanding employee motivation in driving brand promotion through advocacy. It emphasizes the authenticity of engagement, leveraging personal stories to foster trust and meaningful connections. Key strategies are discussed for encouraging employees to share their narratives, supported by tailored content strategies and incentives to boost participation.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app