There are around ik 32 different personality types. And people that are very high in neuroticism respond to your base messaging. In the defeat crooked hilary campaign, which was run by the make america number one super pack, they only sent fearbase messaging to people measured to have high amounts of neuroticism for the entirety of the campaign. So they spent the rest of the superpecs money on on fear, on furious. We're talking about a clinical sort of view of what a neurotic absolutely.