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Geert Groot โ€” How to scale Google Ads with small budgets | Ep 24

The PPC Mastery Podcast

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Understanding Bid Management and Client Challenges in Google Ads

This chapter addresses the difficulties clients encounter with spreadsheets and Google Ads scripts, revealing a common knowledge gap in digital marketing. It explores bid management strategies, focusing on the balance between manual and smart bidding to optimize campaigns for clients with limited budgets.

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