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25. Professor Marie Johnston, Professor Emeritus of Health Psychology at the University of Aberdeen

Real World Behavioural Science

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How Well Is Academic Behavioural Science Translated?

Psychology has been very poor at studying behaviour. I think we've had quite a lot of difficulty in persuading people that what they're interested in is behaviour because it's called everything else under the sun. We published a paper a long time ago of whatever happened to behaviour. Part of the project of Susan now is developing an ontology of behaviour. And so there's no way in which you can have the overriding thing that its people's thoughts and moods that will influence what their behaviours arewhatever the domain of behaviour.

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