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Customer Experience
David Scott: I've just seen a dramatic shift as well as the places where people get information as a buyer these days has just shifted such so dramatically over the last, not only five years, right? But think about maybe 10 years ago when you're buying the software and technology. And just like you mentioned the experiences we have nowadays. So kind of your experiences that you're giving your customers now are so are able to be shared so quickly that it matters. David Scott: Start with the sales to customer success and then if you're losing customers during onboarding, that is a huge opportunity for companies.