It's time to open our listener mail! We solicited questions on LinkedIn and WeChat and are ready to answer your questions about China marketing and advertising. We're joined with China's leading brand strategist consultant, Stephen Drummond. Steve is an industry legend who has worked for agencies and clients. He's now a freelance brand consultant, based in Shanghai:
1. Question: 1: Are brands in China talking more about brand building these days?
2. Question 2: How do we keep our brand at the top of people's minds when most people ignore ads?
3. Question 3: Do eCommerce systems in China with immediate links from ads and offer purchases mean that Chinese marketers are performance-based and do not need long-term brand building?
4. Question 4: Would you say livestreaming is overhyped? Does it cheapen the brand?
5. Question 5: We're an electronics brand. Should we build a loyalty platform?
6. Question 6: What's the future of traditional retail in Shanghai? Will more stores close?
7. Question 7: Given today's economic climate, what types of brands or categories show growth in China?
Steve Drummond on Linkedin: https://www.linkedin.com/in/stephendrummond/For everything ShanghaiZhan:
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