Exploring the impact of marketing campaigns like the Calvin Klein underwear ad featuring a bear and the challenges faced by Fortune 500 CMOs in taking creative risks amid bureaucracy and short tenures. The chapter also discusses the effectiveness of storytelling for startup differentiation using Midday Squares, a chocolate bar brand, as a case study.
Episode 126: Today I discuss my biggest takeaways from a Fortune 500 CMO dinner I hosted, choosing between freelancers vs. full-time employees, lessons in storytelling from Shaan Puri, the importance of following your energy, and joining the board of a non-profit.
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
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