Lessons from CMOs, Great Storytelling, Freelance vs. Full-time, Follow Your Energy
Founder's Journal
Marketing Campaign Impact, CMO Challenges, and Startup Storytelling Strategy
Exploring the impact of marketing campaigns like the Calvin Klein underwear ad featuring a bear and the challenges faced by Fortune 500 CMOs in taking creative risks amid bureaucracy and short tenures. The chapter also discusses the effectiveness of storytelling for startup differentiation using Midday Squares, a chocolate bar brand, as a case study.
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