AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min chapter
Lessons from CMOs, Great Storytelling, Freelance vs. Full-time, Follow Your Energy
Founder's Journal
Marketing Campaign Impact, CMO Challenges, and Startup Storytelling Strategy
Exploring the impact of marketing campaigns like the Calvin Klein underwear ad featuring a bear and the challenges faced by Fortune 500 CMOs in taking creative risks amid bureaucracy and short tenures. The chapter also discusses the effectiveness of storytelling for startup differentiation using Midday Squares, a chocolate bar brand, as a case study.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode