189 - ABM Is Nothing New | Alphov & Lopez Podcast
GTM Live
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I I, I Found It Rill.
Today's marketing is actually digit ol sales. It is not marketing the way you look at marketing. 80 % of time in money goes into either leed gen or some type of direct response, where you're helping sales sell a deal that's already in pipe line. And so just by just by definition there, most companies are doing digita. Most marketing teams are doing digital sales. If you followed my definition of market in producing information that people love to create affinity for your company and your categories,. People have a better understanding when they decide for themselves that they would like to be part of that movement with you.
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