Differentiating Microsoft's Copilot: A Dual Approach to Personalized AI

Microsoft celebrates its 50th anniversary this month. The company started as a small software startup co-founded by Bill Gates and Paul Allen in an Albuquerque, New Mexico, garage. It went on to revolutionize personal computing, business productivity and now — it hopes — artificial intelligence with its big investment in OpenAI, the maker of ChatGPT. Microsoft has set about integrating the technology across its products, and it recently unveiled a slew of upgrades to its Copilot AI assistant. They include Memory, which retains personal details like the foods you like or your kids' birthdays and can use that information to make your dinner reservations or pick out a gift. The Vision upgrade enables the AI to analyze photos and video and provide tips on, say, redecorating your kitchen. Marketplace's Meghan McCarty Carino spoke with Yusuf Mehdi, Microsoft's consumer chief marketing officer, to learn more about the new features.