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4min chapter
Customer Insight with Gina Fong | Unveiling the Art of Consumer Anthropology
Storytelligent | Brand Storytelling with Bryce McNabb
The Power of a Simple Question
This chapter explores the significance of asking the question 'So what's going on here?' in ethnographic research, allowing individuals to narrate their activities and providing insights into their thought process and approach.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode