If you’ve ever wondered how Sephora decides what products make it onto their shelves—or why some go viral and others never show up—this episode is for you. We’re joined by Cindy Deily, Sephora’s Vice President of Merchandising for Skincare, who’s been with the company for nearly two decades and is the ultimate insider when it comes to spotting trends, launching brands, and shaping the beauty industry. She’s helped build the careers of brands like Drunk Elephant, Tatcha, and Summer Fridays, launched the iconic “Clean at Sephora” program, and has personally tested thousands of products. In this conversation, Cindy takes us behind the scenes of Sephora’s curation process, reveals the cult-favorite items they can’t keep in stock, shares which trends are about to blow up, and explains why Sephora is still the mothership of beauty. From dry shampoo to de-influencing, tween skincare to sustainability, this is your all-access pass to the most powerful retailer in beauty.
Mentioned in the Episode:
Oscar Blandi – Pronto Dry Shampoo Powder (Discontinued)
bareMinerals
Perricone MD
Too Faced Cosmetics
Benefit Cosmetics
Benefit Cosmetics Benetint Cheek & Lip Stain
Benefit Cosmetics High Beam Satin Pink Liquid Highlighter
Healthy Child, Healthy World by Christopher Gavigan
The Honest Company
YSE Beauty
Drunk Elephant
Tatcha
Youth To The People
Summer Fridays
Summer Fridays Jet Lag Mask
Summer Fridays Lip Butter Balm
rhode (@ Sephora)
rhode
One/Size by Patrick Starrr
Touchland Power Mist Hydrating Hand Sanitizer
Sol de Janeiro Body Sprays
Laneige
Patrick Ta
Ultra Violette
Merit
Charlotte Tilbury
Josie Maran Body Butters
A Sony Music Entertainment production.
Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts
To bring your brand to life in t
Learn more about your ad choices. Visit podcastchoices.com/adchoices
