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Josh Sanders is the Head of Content for Chris Donnelly, where he helped scale one of the fastest-growing personal brands in the world from 0 to 3M+ followers across platforms and a 0-250,000 subscriber newsletter in under two years, then engineered the systems that turned that attention into a $10M+ education business.
In this episode, Josh breaks down the data-backed LinkedIn growth playbook behind that rise. We cover how to grow a personal brand on LinkedIn in 2026, how to turn views into customers using offers, funnels, and attribution, why “don’t chase, attract” is the most effective creator strategy, how newsletters compound audience growth, and what most creators misunderstand about monetisation. Unlike most LinkedIn advice, Josh’s insights are backed by large-scale dataset reviews, rigorous testing, and real revenue outcomes. This is one of the most practical LinkedIn and creator growth masterclasses ever recorded.
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Produced by 7xContent - make your own Podcast with us here: https://www.7xcontent.com/
Follow Josh:LinkedIn - https://www.linkedin.com/in/joshejsanders/
Timestamps (accurate + true to transcript)
00:00 Introduction to Explosive LinkedIn Growth
00:21 Meet Josh Sanders: Content Mastermind
00:36 The Power of LinkedIn for Business Growth
02:32 Setting Clear Goals and Content Pillars
09:23 Optimizing Your LinkedIn Profile
17:21 Engaging with Your Network and Building Relationships
25:57 Creating High-Impact Content
28:10 Analyzing and Adapting Content Strategies
45:50 Leveraging Lead Magnet Posts for Engagement
46:56 Driving Conversations and Engagement on LinkedIn
49:35 Crafting Effective Hooks and Content Structure
51:47 The Science Behind High-Performing LinkedIn Posts
58:06 Tracking Performance Metrics on LinkedIn
01:03:55 Building and Scaling a Creator Accelerator Business
01:07:23 Creating a Cohort-Based Program for Maximum Impact
01:12:45 Marketing Strategies and Community Building
01:28:10 Finding the Right Team and Incentivising Growth
01:30:34 Conclusion and Next Steps
