11min chapter

The Scoop cover image

Story Protocol's Jason Zhao explains how AI is going to transform the $60 trillion IP industry

The Scoop

CHAPTER

AI's Impact on Creativity and IP

This chapter explores how AI is transforming creative fields by democratizing access to artistic and scientific talent, empowering individuals to produce work at unprecedented levels. It delves into the nuances of intellectual property in an AI-driven landscape, discussing the role of personal branding, authenticity, and blockchain in establishing trust and provenance. The conversation also addresses the challenges of protecting IP rights while fostering an open marketplace that benefits both creators and consumers.

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