Taking a Hard Look at Revenue-Based Loans
eComFuel
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Are You Stacked Up Two or Three Cap Merchant Cash Advance Loans?
If you're running any type of inventory based business like you really owe it to yourself to kind of beat this into your brain Because it's a hugely important topic. A lot of these businesses are spending too much money on advertising so their income statement they're actually cash flow Their unit economics from one sale are not high enough So they're not generating enough cash or they start generating enough cash and so they go oh great I'm the bank balance is going up and they start paying themselves too much. Then six months later They got to put in a huge PO and they don't have the cash and they go take a revenue base loan And now you're down on the slope because now you're that
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