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Is Free Shipping Really Free?
The more that we shed light on some of these operational nuances, my hope is that the consumers just like, wow. We're unbelievably blessed to be able to have that accessibility. But with that, we have to be like, hay, let's be honest, like that was not free. And i think once we start to remove that stigma of free shipping, and we start to almost appreciate that these things are so accessible, we can kind of flip the flip of the book on this ideology that free shipping is free. I just do know, nothing's free. Yes.