Kids Rule Our World (or At Least Our Economy) w/ the Mattel Future Lab Team | Overpriced JPEGs #68
The Carly P Reilly Show
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What Are the Biggest Toy Industry Trends of the Last Decade?
Digital adoption is the biggest one and the biggest influence that we've seen. And for a company like ours that makes toys, it's a big sort of like alarm clock ticking right in terms of how do we incorporate and embrace digital trends to amplify and engage better with our consumers. So that opens up a variety of things from just core digital gaming and we have a fantastic team that is doing digital games,. But also how do we incorporated digital game mechanics into our core products such as Hot Wheels ID or Jurassic World Facts? Those are really interesting and novel ways to keep our physical toys intact and at the core of the experience, but being amplified by the capabilities of digital that we can't offer through
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