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Cigars and Success: Crafting a Modern Brand
This chapter examines the transformative power of successful connections and social media in expanding opportunities, particularly for those from small towns. It details the journey of creating a new cigar brand focused on appealing to a younger audience while navigating the complexities of production and regulatory challenges. Additionally, the speakers share insights on innovative marketing strategies and the influence of social media in shaping public perception amidst evolving regulations around smoking.