Stacking Growth | The B2B Marketing Podcast cover image

S3 E02 - The Impact of Generative AI | Grant Duncan & Omar Hamoda - VP Marketing & Senior Brand Designer @ Zingtree

Stacking Growth | The B2B Marketing Podcast

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Is Your Website a Lot More Playful?

I noticed on your website that there's not actually, at least on the homepage, a lot of like large graphics. What would that progression look like of introducing some of this artwork and creative if you were going to in a more conservative environment? Yeah, I would say like you kind of nailed it when you said, so blog, we do that. So part of the brand like guidelines that I did, like I design design elements and they're part of it, but they're more playful that I would not use them except for ads,.

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