1135: Creating the Human Touch in Tech Sales, with Maria Bross
Sales Strategy & Enablement by Revenue.io
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How to Build a Successful Buyer Journey
Sellers need to arm buyers with that cost of inaction and return on their investment. 67% of the time, security is overlooked by the buyer and the seller. So coach our sellers. How do they add value? They don't have to have all the answers. They just got to for warn the buyer, hey, you should probably be proactive and go have this conversation. That's very different than telling. thoughts. Yeah. I'm 100% with you. And we're in a phase two where like our champions, our buyers that we're having conversations with,. There's revenue sales leaders, like they know how to sell internally, but we still have to arm them with those
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